From so many juices in market, including so many producers, why we are special?

Compared to others, Keep Ingredients only mainly pushes this one juice (Purple sweet potato juice concentrate), in EU, it doesn't have so much planting scale to plant it, so the price is very expensive, but for us, we have own 350mu planting base and entired production lines, that makes our supply capacity, lead time and prices are very competitive in market.

Extracted from purple sweet potato tubers, through own 350mu planting bases, KEEP INGREDIENTS competitively offers E12/E50/E30/E100 color value's sweet potato juice concentrate from 2018, prices could be the most competitive in the market!

Download or Check our Purple Sweet Potato Juice Introduction

Meta Description: High-potency purple sweet potato concentrate (anthocyanins, color value E12-E100). Natural food colorant, clean-label, EU/US compliant. Custom color strength, free samples available. Manufacturer-direct pricing.

Purple Sweet Potato Concentrate – Natural Anthocyanin Colorant

Color Values Available: E12, E30, E50, E100 (or custom specifications)
Appearance: Dark purple liquid or powder
Certifications: Organic, Kosher, Halal options available

Applications & Uses

✅ Food & Beverages:

Natural food coloring for yogurt, ice cream, beverages, confectionery.
Clean-label alternative to synthetic dyes (e.g., Red #40, Blue #1).
pH-stable anthocyanins for vibrant red-to-blue hues.

✅ Nutraceuticals & Supplements:

Antioxidant-rich ingredient for functional foods.
Supports eye health & cardiovascular wellness.

✅ Cosmetics:

Natural pigment for lipsticks, creams, and serums.
Free from synthetic additives, ideal for organic formulations.

Market Potential & Advantages

Clean-Label Demand: Rising preference for plant-based colorants (replacing FD&C dyes).
Regulatory Compliance: Meets EFSA, FDA, and JECFA standards for food safety.
Versatility: Stable across a wide pH range (ideal for acidic/neutral products).
Health Appeal: Rich in anthocyanins (linked to anti-inflammatory benefits).

Key Selling Points

✔ Customizable Strength: Tailor color intensity (E12 to E100+).
✔ Strict Quality Control: Heavy metals (Pb, As, Cd), pesticides, and microbiological limits exceed EU/US standards.
✔ Third-Party Testing: Full COA provided. Clients may verify via independent labs.
✔ Competitive Pricing: Manufacturer-direct – 15-30% lower than competitors.
✔ Proven Performance: Weakly acidic, anthocyanin, purple; Good thermal stability; Used by leading food & cosmetic brands globally.

Technical Specifications

Color Value: E12, E30, E50, E100 (adjustable)
Solubility: Water-soluble (liquid/powder forms)

Why Choose Us?

Direct Manufacturer: No intermediaries = lower cost, consistent supply.
Fast Sampling: Free samples for quality validation.
OEM Support: Custom formulations, packaging, and documentation (e.g., allergen statements).

Call to Action:
Request a free sample or COA today!

Items

Standard

Colour

Purplish red

Scent

No Objectional Odor

Exterior

Thick liquid

Color Value E1% 1cm, (530nm) ≥

12.0

Soluble solidcontent/% ≥